Privacy policy
This policy explains how VERSO Studio, operated by L&B Consulting Ltda, handles personal data on this site. It follows Brazil's LGPD (Law 13,709/2018) and equivalent data protection laws.
Draft, under legal review. This text may change before the final version.
Who is responsible
The controller of the data is L&B Consulting Ltda, which operates VERSO Studio.
Which data we collect
We collect only what is needed to run the site and to reply to you.
- Contact form: name, email, WhatsApp, segment, services of interest and the message you write.
- Free resources form: name and email, to send you the download link.
- A record of your consent and of the policy version accepted when you submit.
- IP address, kept only as an irreversible code (salted hash) to limit abuse, never as plain text.
- Where the contact came from (page, article or resource) and, only if you accept cookies, the UTM parameters of the campaign that brought you.
- Usage measurement with Google Analytics 4, switched on only after you accept.
Cookies
We use one first-party cookie to remember your consent choice. Google Analytics 4 and UTM recording stay off until you accept. If you decline, the site works as usual. You can change your choice at any time through the cookies link in the footer.
What we use it for
Replying to your message and proposing next steps for the project.
Sending the resource you asked for.
Understanding, in aggregate, which pages work, and improving the site.
Sending VERSO Studio news by email, only if you tick that option.
Every news email includes a link to unsubscribe at any time.
Who we share data with
We do not sell personal data. We share data only with the categories of providers needed to run the site, and this section is a draft pending legal review.
- Measurement tool: Google Analytics, only after you accept.
- Email delivery provider, to deliver replies and resources.
- Hosting provider, where the site and its database run.
- These providers may process data outside Brazil (international transfer), with safeguards to be defined in the legal review.
Legal basis
We process data on the basis of consent (measurement cookies, UTMs and email news), of preliminary steps towards a contract, when you ask for a proposal, and of legitimate interest (security and abuse prevention). The final wording of the legal bases will be set during the legal review.
How long we keep it
We keep contact data for as long as needed to handle your request and maintain the business relationship, then delete or anonymise it. Download links expire after 30 days. Final retention periods will be set during the legal review.
Your rights
You may ask for confirmation of processing, access, correction, anonymisation, portability, deletion of data, information about sharing, and withdrawal of consent, where the law allows.
Privacy contact
To exercise your rights or ask questions, write to hello@versostudio.io.