Software and technology
Mapyra
Brand and website for an online board to map funnels, processes and system architectures together with clients: product overview, board types, Claude integration over MCP and plans.
Visual identity design for your business
Visual identity is the set of elements that makes your business recognizable at a glance: logo, colors, typography and the way every piece is put together. At VERSO, the brand starts with a conversation about who you serve and how you want to be remembered, and only then becomes design.
Talk about this serviceWhat is included in a visual identity project?
Logo and variations
Main, compact and light or dark background versions, ready to use.
Color palette and typography
Choices explained by your audience and segment, with codes for each medium.
Usage guide
A short guide on how to apply the brand, so anyone can make pieces without losing consistency.
Final files
Delivered in formats for print, social media and the website.
How does the brand creation process work?
Conversation and references
We learn about the business, the audience and what already works in your market.
Direction and proposal
We present a visual path with the reasoning behind each choice.
Refinement and delivery
We adjust based on your feedback and deliver everything organized.
What projects have we done in this area?
What are the most common questions about visual identity?
What is visual identity and why does it matter?
It is the visual system that represents a business: logo, colors, typography and the style of its pieces. It matters because it helps customers recognize and trust what they see wherever the brand appears.
Do I need to have a logo ready to start?
No. We can create one from scratch or evolve a brand you already use, keeping what works and fixing what gets in the way.
How long does brand creation take?
It depends on the size of the project and how quickly you give feedback at each stage. We agree on the timeline in the first conversation, before starting.
Can the visual identity also be used for the website and social media?
Yes. The brand is designed to work at every touchpoint, and we can continue with the website and social media pieces using the same system.
Which files do I receive at the end?
You receive the logos in print and screen formats, the palette, the recommended fonts and the brand usage guide.